Facebook The biggest challenge faced by digital publishers is to collect and aggregate data from its various data points. We make it easy to collect, organize and present any form of structured & un-structured data. We can collect data through any connections you use and present them in one place. Adding Facebook connector is easy. […]
Search Results for: Call
Is your current viewability the best you can achieve?
Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users; which means that advertisers are paying for impressions that are not seen by anybody. This has sparked off a […]
Unified Analytics (camp)
Unified Analytics Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create […]
Unified Analytics
Scouting Libring? Check out how Tercept’s Unified Analytics is better Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. […]
Unified Analytics
Scouting Ad-Juster? Check out how Tercept’s Unified Analytics is better Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. […]
Unified Analytics
Scouting Staq? Check out how Tercept’s Unified Analytics is better Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting […]
Unified Analytics
Scouting Adomik? Check out how Tercept’s Unified Analytics is better Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. […]
How to create a best-in-class monetization analytics setup?
Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things. In today’s business scenario, monetization teams are increasingly expected to do more with less. So, setting up a top-notch analytics […]
What’s holding you back from running CPC campaigns?
Before getting into what a CPC campaign is, let us first go through what are the different types of campaigns that publishers can run using their Google Ad Manager. Publishers can mainly sell their inventory by either directly approaching advertisers, agencies and buyers and strike a deal which is called direct campaigns (guaranteed) or by […]
What do advertisers expect from publishers while running their ad campaign?
As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]
