Zemanta offers unified campaign tracking, impression-level decisioning-making abilities and integrations with first and third party data platforms to help you meet your native advertising objectives. Zemanta has Built-in impression, click and conversion tracking and provides Real-time analytics. To authenticate, Zemanta REST API uses two-legged OAuth2 authentication using client credentials. The client credentials are used to […]
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Integrating with Amazon affiliate
Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission. Amazon provides […]
Learn how you can integrate Tercept with Revcontent
Revcontent is a native advertising platform, allowing publishers a way to monetize their site and advertisers a way to drive traffic. For publishers, Revcontent widgets can be featured on their site with advertisers bidding for placements, generating revenue for the publisher. With flexible technology, Revcontent widgets are exclusive to the world’s best premium publishers. Publishers […]
Have you analysed pricing-rule performance by size for multi-size ad units?
In one of our previous blogs: Experiment 1: Cost of running Google Multi-size AdUnits – Pricing Rules Become Redundant, we spoke about how Ad Exchange Pricing Rules become redundant if you are using a multi-size ad unit. Let’s say you have an ad unit with multiple sizes: 300×250 and 320×50, both the sizes are included […]
Understand the strong link between Bid Metrics & Pricing Rules
We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is the only control Publishers have over the pricing of their inventory when it comes to Programmatic selling through Ad Exchange. Pricing rules allow Publishers to set their minimum price in CPM for their inventory. But […]
Experiment 5: Can we route Passback Ad Requests to Google First Look and what is the impact?
Part of “Five Experiments to Understand Google Adx Better” In our previous post, we discussed a bit about Google First Look. Let us explore some more aspects of this here. To get us started, let us understand what passback impressions are. Let’s say, you have an ad network or SSP set up with Google Ad […]
Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?
Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]
Experiment 3: Using Bid-Range data to determine the right floor prices
Part of “Five Experiments to Understand Google Adx Better” When it comes to Google AdX pricing, we all know that pricing rules are one of the most effective tools that the publishers have with optimizing their yield and we have been discussing various strategies to arrive at the right floor price so that publishers can […]
Experiment 2: Is running Anonymous floors hurting you?
If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]
Optimization-Quora
Double Your Google Adx Revenue With Dynamic Auction-level Pricing Machine Learning Driven Ad Revenue Optimization Machine learning driven automated price optimization to maximize your revenue from your existing programmatic partners. Tercept crunches several GBs of impression level data, contextual & behavioral data, analyzes buying patterns, runs A/B testing of multiple price floors in parallel & […]
