You can now track your Facebook Video level metrics like reach & engagement, video retention metrics, auto-play vs click-to-play stats, segment the data by fans vs non-fans, etc. You can measure video views, unique video views, understand which parts of your video are most engaging & least engaging to your audience, understand your audiences appetite […]
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Everything you need to know about Second Price Auctions & the opportunities it throws up for Publishers.
What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays 1 cent more than the second highest bid in the auction instead of the price that won him the bid. For Example: If there’s a bid that is happening for an inventory and let us […]
The Tercept Blog
What is first party data? June 04, 2022 It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the difference between zero, first, second, and third-party data in the past 3 months as compared to the past 3 years. […]
How to solve your ad monetization data nightmare?
Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms. This task is a complete nightmare. On average, a publisher’s monetization team spends between 2-3 days a week downloading spreadsheets & compiling data just to have the ability to start analyzing […]
Is running Anonymous hurting you?
If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]
How do you increase revenues in Google AdX?
The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM. As a monetization team member, you would have little control over the ad request volume. The fill rate & AdCPM you receive depends on the price floor that’s set on Google Adx. So, effectively, the […]
Product-2018-06-13
TERCEPT DIRECT & PROGRAMMATIC AD REVENUE OPTIMIZATION Tercept’s machine learning technology helps marquee publishers like XE.com, LaOpinion, NewsWeek Group, Times of India, NDTV, DailyHunt & eBay boost their direct & programmatic ad revenues through user scoring, real-time pricing & automated optimization. Publishers’ direct campaign optimization strategy is obsolete. It is done manually & using […]
Introducing our most sought-after feature yet: Custom Groupings
We just released our most sought-after feature yet: Custom Groupings Our customers have been asking us to provide a feature where they are able to define their own customized groupings of any dimension. For example: Many of our customers get traffic from multiple countries. However, it does not make sense to analyse data across 200 […]
TERCEPT AD REVENUE OPTIMIZATION
Tercept’s machine learning algorithms work on the publishers’ existing demand stack (Adexchanges & SSPs like Adx, Rubicon, Pubmatic, Appnexus, AOL, OpenX, Index, etc) and automatically optimizes pricing floors in real-time, at a granular level, by crunching GBs of data & analyzing buying patterns. Further, we are able to fine-tune the pricing by running A/B testing […]
Privacy Policy
Tercept’s User Privacy & Data Security Policy (Updated on 18th April 2024) Tercept Inc. (“Tercept”) is committed to protecting your privacy. This Privacy Policy applies to Tercept’s Website (www.tercept.com), and Tercept’s related services and applications (the “Services”). This Privacy Policy describes your options regarding use, access and correction of your personal information, as well as […]
