All your monetization data, analytics data & CRM / OMS data automatically aggregated & organized in one dashboard. Unified Yield Management for Digital Publishers All your monetization data (AdServers, AdExchanges, AdNetworks, SSPs, YouTube,DMPs), analytics data (GA, Firebase, Localytics, Appsflyer, etc) & CRM & OMS (SalesForce, FatTail, etc) automatically aggregated & organized in one dashboard. You […]
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Optimization-Adwords
Double Your Google Adx Revenue With Dynamic Auction-level Pricing Machine Learning Driven Ad Revenue Optimization Machine learning driven automated price optimization to maximize your revenue from your existing programmatic partners. Tercept crunches several GBs of impression level data, contextual & behavioral data, analyzes buying patterns, runs A/B testing of multiple price floors in parallel & […]
Yield Management-Adwords
All your monetization data, analytics data & CRM / OMS data automatically aggregated & organized in one dashboard. Unified Yield Management for Digital Publishers All your monetization data (AdServers, AdExchanges, AdNetworks, SSPs, YouTube,DMPs), analytics data (GA, Firebase, Localytics, Appsflyer, etc) & CRM & OMS (SalesForce, FatTail, etc) automatically aggregated & organized in one dashboard. You […]
Introduction to Floor Price Optimisation.
One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]
We’ve added support for Facebook Video Analytics.
You can now track your Facebook Video level metrics like reach & engagement, video retention metrics, auto-play vs click-to-play stats, segment the data by fans vs non-fans, etc. You can measure video views, unique video views, understand which parts of your video are most engaging & least engaging to your audience, understand your audiences appetite […]
Everything you need to know about Second Price Auctions & the opportunities it throws up for Publishers.
What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays 1 cent more than the second highest bid in the auction instead of the price that won him the bid. For Example: If there’s a bid that is happening for an inventory and let us […]
The Tercept Blog
Who really invented Header Bidding? Let’s settle this once and for all. APRIL 2, 2025 Lately, I’ve been seeing a lot of LinkedIn posts debating who invented header bidding. So, as someone who’s been in AdTech for 17 years (yeah, I’ve seen it all—pre-RTB, pre-Google AdX, the Wild West days of ad-exchanges), let me give […]
How to solve your ad monetization data nightmare?
Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms. This task is a complete nightmare. On average, a publisher’s monetization team spends between 2-3 days a week downloading spreadsheets & compiling data just to have the ability to start analyzing […]
Is running Anonymous hurting you?
If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]
How do you increase revenues in Google AdX?
The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM. As a monetization team member, you would have little control over the ad request volume. The fill rate & AdCPM you receive depends on the price floor that’s set on Google Adx. So, effectively, the […]
