Unified Analytics
Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. They can also automatically send data into visualization dashboards (Tableau, Looker, Google Studio, etc) & predefined Google Spreadsheets for easy reporting & data consumption. With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.
Use Cases
01Setup data transformations, map data across isolated data sources & track custom metrics like PageRPM, Session RPM, Discrepancies & Revenue attribution by source.
02Apart from 100’s of data connections, integrate custom/niche data sources which do not have reporting APIs available.
03Fetch real time data like “Real time active users” by various dimensions in Google Analytics.
04Track Prebid Analytics metrics like Timeouts, Bid Rates, Win Rates, Coverage, Bid Density, Load Times & Bid/Win CPMs.
05Use role based access control: Control the list of partners, their dimensions, metrics & specific dimension members to be displayed for every login.
Features
Powerful pivot style analytics, charting & visualization
Automatically create custom groupings of countries, adunits, etc for efficient analysis
Data normalization, Unification of Dimensions & Metrics for OLAP analysis
100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms
Data that is always up to date & at your finger tips
Comprehensive monitoring & alerting module via e-mail whenever any metric drops or jumps beyond a specified threshold.
We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No separate integrations required).
Boost your optimization team’s productivity & maximise your returns today!