Google Topics API and why Contextual targeting will be king again!

Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to use some sort of diluted user-identification viz. storing user identity on server-side, assigning users to cohorts etc. Topics API is essentially audience segmentation (or what Tacoda called behavioral-targeting in 2006 – […]

Is the AT&T acquisition of Appnexus good for the ecosystem? AT&T and Appnexus just announced the acquisition. Is this good for the ecosystem? I would say so. The more options publishers have, the better for the ecosystem and the more scope for optimization. Competitive ecosystems drive more innovation. Pretty much all the innovation we are seeing today in programmatic started 8-9 yrs back with […]