We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is the only control Publishers have over the pricing of their inventory when it comes to Programmatic selling through Ad Exchange. Pricing rules allow Publishers to set their minimum price in CPM for their inventory. But […]
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Experiment 5: Can we route Passback Ad Requests to Google First Look and what is the impact?
Part of “Five Experiments to Understand Google Adx Better” In our previous post, we discussed a bit about Google First Look. Let us explore some more aspects of this here. To get us started, let us understand what passback impressions are. Let’s say, you have an ad network or SSP set up with Google Ad […]
Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?
Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]
Experiment 3: Using Bid-Range data to determine the right floor prices
Part of “Five Experiments to Understand Google Adx Better” When it comes to Google AdX pricing, we all know that pricing rules are one of the most effective tools that the publishers have with optimizing their yield and we have been discussing various strategies to arrive at the right floor price so that publishers can […]
Experiment 2: Is running Anonymous floors hurting you?
If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]
Experiment 1: Cost of running Google Multi-size AdUnits – Pricing Rules Become Redundant
Part of “Five Experiments to Understand Google Adx Better” Before diving deep into the topic, it is important for us to first understand what a multi-size ad unit is. In Google Ad Manager, while creating ad units, you can select one or more sizes for the same ad unit and while generating GPT, if you […]
Five Experiments to Understand Google Adx Better
Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]
What is AB Testing Vs Pre-Post testing? Pros & Cons?
As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same inventory at the same time and know the best working floor price within couple of hours instead of wasting a day or two? Sounds great right? Well, we are trying to do exactly same with […]
Marrying Visualization & Collaboration
Data analysis shouldn’t be an isolated task — that’s why Tercept has released a suit of collaboration tools. On Tercept, team members are now able to share data and forward easy-to-digest visualizations to others who could gain value from the data. Making sure everyone understands the data and is able to make informed decisions is […]
Introduction to Floor Price Optimisation.
One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]
