Ideally, you would require 4 things to be able to optimize Google Adx Price Floors optimally: Granular set of pricing rules covering every combination of adunit, adsize, country, device category, browser, operating system, etc. This can run into 100s of rules even if you consider only high volume segments Algorithm which looks into win rates, […]
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Introducing our most sought-after feature yet: Custom Groupings
We just released our most sought-after feature yet: Custom Groupings Our customers have been asking us to provide a feature where they are able to define their own customized groupings of any dimension. For example: Many of our customers get traffic from multiple countries. However, it does not make sense to analyse data across 200 […]
