Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users; which means that advertisers are paying for impressions that are not seen by anybody. This has sparked off a […]
Author Archives
Tercept Blog
How to create a best-in-class monetization analytics setup?
Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things. In today’s business scenario, monetization teams are increasingly expected to do more with less. So, setting up a top-notch analytics […]
What’s holding you back from running CPC campaigns?
Before getting into what a CPC campaign is, let us first go through what are the different types of campaigns that publishers can run using their Google Ad Manager. Publishers can mainly sell their inventory by either directly approaching advertisers, agencies and buyers and strike a deal which is called direct campaigns (guaranteed) or by […]
What do advertisers expect from publishers while running their ad campaign?
As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]
Features you cannot do without for Analytical Reporting
Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features you cannot do without for Analytical Reporting: Visualize your data to understand trends and see dips: Visual summary of information makes it […]
What’s your strategy for growing your direct ad revenues as we enter a new cookie-free era in 2020?
As we begin 2020, I wanted to share some major industry trends that are going to impact everybody in ad-tech significantly going forwards. Having a good understanding of these developments will help all of us be better prepared for what is going to come. I know it’s a lengthy read, but I have compiled the […]
Google Ad Manager Unified Pricing Rules & Google Ad Exchange First Price Auctions – Demystified
Google recently announced that they would move Google Ad Exchange auctions to first price from their current method of second price. Further, they also announced a new structure for setting Floor Prices called Unified Pricing Rules (as opposed to Open Auction Pricing Rules, which is set to deprecate shortly). There seems to be a great […]
We’ve added support for Paypal
Paypal is an online financial service that allows you to receive payments. It allows you to transfer the money to one of your assigned bank accounts. A PayPal business account makes it fast and easy for businesses just getting started, as well as those that are more established, to accept and process credit card payments, […]
Now you can integrate Slimcut Media with Tercept
SlimCut Media creates advertising inventory for publishers by creating new space for video advertising within any article on their website. Allows publishers to engage, better understand, and monetize their digital audience. Slimcut media reports on metrics such as outstream impressions, clicks, revenue and video completion. Tercept can integrate with Slimcut using automated reporting option. Author […]
We’ve added support for Post Up
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. PostUp delivers personalized communications that drive engagement and increase revenues. Post up reports on metrics such as Total Subscribers, Total Bounced, Total Clicks, Total Delivered etc. Tercept can pull the data from Post Up API once […]
