It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the difference between zero, first, second, and third-party data in the past 3 months as compared to the past 3 years. Here goes my take on it – Zero-party […]
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Google Topics API and why Contextual targeting will be king again!
Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to use some sort of diluted user-identification viz. storing user identity on server-side, assigning users to cohorts etc. Topics API is essentially audience segmentation (or what Tacoda called behavioral-targeting in 2006 – […]
How useful are Data Transfer Reports from Google Ad Manager?
After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s ‘Historical’ report type, we started to think about the possibility of having more variables. We discovered there is more granular, log level data available from Google Ad Manager called Data Transfer Reports. So, these files provide […]
Can you optimize your direct campaigns based only on first party data?
Data is making a lot of noise nowadays right from implementing GDPR to Apple disabling IDFA by default on it’s devices. Now Google is also planning to block third party cookies on Chrome browsers. This can affect publishers as a lot of Data Management Platform and retargeting ad agencies rely on 3rd party cookies/data to […]
Unified Analytics
Libring vs Adomik? Choose the right one, choose Tercept’s Unified Analytics. Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting […]
Unified Analytics
Staq or Libring? We say Tercept’s Unified Analytics.Check out why! Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. […]
Unified Analytics
Confused between Staq and Adomik? Try the best of both worlds using Tercept’s Unified Analytics Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with […]
Instagram The biggest challenge faced by digital publishers is to collect and aggregate data from its various data points. We make it easy to collect, organize and present any form of structured & un-structured data. We can collect data through any connections you use and present them in one place. Adding Instagram connector is easy. […]
TapJoy
TapJoy The biggest challenge faced by digital publishers is to collect and aggregate data from its various data points. We make it easy to collect, organize and present any form of structured & un-structured data. We can collect data through any connections you use and present them in one place. Adding TapJoy connector is easy. […]
Audience Network by Facebook
Audience Network by Facebook The biggest challenge faced by digital publishers is to collect and aggregate data from its various data points. We make it easy to collect, organize and present any form of structured & un-structured data. We can collect data through any connections you use and present them in one place. Adding Audience […]
