When the Numbers Don’t Match, Tercept Has Your Back Discrepancies between ad servers and demand platforms are a daily reality — but they don’t have to be a mystery. With Tercept’s Discrepancy Reporting, you gain full visibility into mismatched metrics so you can pinpoint root causes, resolve issues faster, and protect your revenue. 🔍 Zero […]
Search Results for: Call
Programmatic Reporting
Turn fragmented ad data into actionable insights — in minutes, not months. Why Tercept? Publishers today juggle dozens of monetization partners, SSPs, and platforms. Data is scattered. Reporting is slow. Opportunities are missed. Tercept fixes this. We offer a fully automated and flexible analytics platform purpose-built for publishers to take full control of their programmatic […]
Solutions
Programmatic Reporting for Publishers Turn fragmented ad data into actionable insights — in minutes, not months. Why Tercept? Publishers today juggle dozens of monetization partners, SSPs, and platforms. Data is scattered. Reporting is slow. Opportunities are missed. Tercept fixes this. We offer a fully automated and flexible analytics platform purpose-built for publishers to take full […]
What is first party data?
It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the difference between zero, first, second, and third-party data in the past 3 months as compared to the past 3 years. Here goes my take on it – Zero-party […]
Google Topics API and why Contextual targeting will be king again!
Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to use some sort of diluted user-identification viz. storing user identity on server-side, assigning users to cohorts etc. Topics API is essentially audience segmentation (or what Tacoda called behavioral-targeting in 2006 – […]
How useful are Data Transfer Reports from Google Ad Manager?
After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s ‘Historical’ report type, we started to think about the possibility of having more variables. We discovered there is more granular, log level data available from Google Ad Manager called Data Transfer Reports. So, these files provide […]
Can you optimize your direct campaigns based only on first party data?
Data is making a lot of noise nowadays right from implementing GDPR to Apple disabling IDFA by default on it’s devices. Now Google is also planning to block third party cookies on Chrome browsers. This can affect publishers as a lot of Data Management Platform and retargeting ad agencies rely on 3rd party cookies/data to […]
Unified Analytics
Libring vs Adomik? Choose the right one, choose Tercept’s Unified Analytics. Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting […]
Unified Analytics
Staq or Libring? We say Tercept’s Unified Analytics.Check out why! Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities. […]
