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Data is making a lot of noise nowadays right from implementing GDPR to Apple disabling IDFA by default on it’s devices. Now Google is also planning to block third party cookies on Chrome browsers. This can affect publishers as a lot of Data Management Platform and retargeting ad agencies rely on 3rd party cookies/data to […]

Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users; which means that advertisers are paying for impressions that are not seen by anybody. This has sparked off a […]

Before getting into what a CPC campaign is, let us first go through what are the different types of campaigns that publishers can run using their Google Ad Manager. Publishers can mainly sell their inventory by either directly approaching advertisers, agencies and buyers and strike a deal which is called direct campaigns (guaranteed) or by […]

As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]

As we begin 2020, I wanted to share some major industry trends that are going to impact everybody in ad-tech significantly going forwards. Having a good understanding of these developments will help all of us be better prepared for what is going to come. I know it’s a lengthy read, but I have compiled the […]

Google recently announced that they would move Google Ad Exchange auctions to first price from their current method of second price. Further, they also announced a new structure for setting Floor Prices called Unified Pricing Rules (as opposed to Open Auction Pricing Rules, which is set to deprecate shortly). There seems to be a great […]