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At Tercept, we often engage with industry leaders to better understand the evolving dynamics of digital advertising. In a recent conversation with Greg MacDonald, Founder & CEO of Chelsea Strategies, several themes stood out that are particularly relevant for supply platforms navigating today’s ecosystem. From chasing cheap reach to proving impact While advertising’s goal remains […]

The Consumer Electronics Show (CES) 2025 has once again proven to be a monumental event in the tech industry, showcasing groundbreaking innovations and fostering invaluable connections among professionals from around the globe. This year’s event not only highlighted the latest advancements in technology but also served as a reminder of the resilience of communities affected […]

Q4 is holding its strength and the positive signs of growth we saw at the start of Q4 is continuing. There is an average CPM drop of around 35% as the Q4 progresses, but the advertisers are spending more as festive season grows nearer. The case of low CPM as also showcased via programmatic partners […]