Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features you cannot do without for Analytical Reporting: Visualize your data to understand trends and see dips: Visual summary of information makes it […]
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Product Updates
We’ve added support for Paypal
Paypal is an online financial service that allows you to receive payments. It allows you to transfer the money to one of your assigned bank accounts. A PayPal business account makes it fast and easy for businesses just getting started, as well as those that are more established, to accept and process credit card payments, […]
Now you can integrate Slimcut Media with Tercept
SlimCut Media creates advertising inventory for publishers by creating new space for video advertising within any article on their website. Allows publishers to engage, better understand, and monetize their digital audience. Slimcut media reports on metrics such as outstream impressions, clicks, revenue and video completion. Tercept can integrate with Slimcut using automated reporting option. Author […]
We’ve added support for Post Up
PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. PostUp delivers personalized communications that drive engagement and increase revenues. Post up reports on metrics such as Total Subscribers, Total Bounced, Total Clicks, Total Delivered etc. Tercept can pull the data from Post Up API once […]
Now you can integrate Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that […]
We’ve added support for Flurry Analytics
Flurry is an analytics platform for analyzing consumer interactions with mobile applications. It offers solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry reports metrics such as sessions, active devices in real time. Also it reports app usage metrics such as active users, new devices, […]
Now Tercept can integrate E-planning
E-Planning is an adserver founded in 1998. They also provide programmatic buying and header bidding solutions. E-Planning provides various reports at different levels. It reports on dimensions such as campaigns, Orders, Sites, Zones, Advertisers, Keywords and Conversions and metrics such as Impressions, Blank Impressions, Clicks, Unique users, Unique Clicks as well as Viewability metrics. For […]
Now we support Pushengage
PushEngage is a push notifications platform for both web and mobile, created to help sales and marketing teams segment and send web push messages automatically. The software enables sales teams and marketers to group or segment their target audience based on custom criteria such as their landing page URLs, browsed URL history, and location among […]
We’ve added support for Zemanta
Zemanta offers unified campaign tracking, impression-level decisioning-making abilities and integrations with first and third party data platforms to help you meet your native advertising objectives. Zemanta has Built-in impression, click and conversion tracking and provides Real-time analytics. To authenticate, Zemanta REST API uses two-legged OAuth2 authentication using client credentials. The client credentials are used to […]
We’ve added support for Voluum
Voluum is a well-known affiliate marketing tracking tool. But with Voluum, you can track other campaigns as well. With Voluum tracking you can: See how your advertising campaigns are performing. Analyze the data from these campaigns. Upscale your affiliate business. Optimize and make your ads more effective. Voluum provides reports on metrics such as traffic […]