It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the difference between zero, first, second, and third-party data in the past 3 months as compared to the past 3 years. Here goes my take on it – Zero-party […]
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Is your current viewability the best you can achieve?
Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users; which means that advertisers are paying for impressions that are not seen by anybody. This has sparked off a […]
Privacy Policy
Tercept’s User Privacy & Data Security Policy (Updated on 23rd March 2025) Tercept Inc. (“Tercept”) is committed to protecting your privacy. This Privacy Policy applies to Tercept’s Website (www.tercept.com), and Tercept’s related services and applications (the “Services”). This Privacy Policy describes your options regarding use, access and correction of your personal information, as well as […]
