Measure What Matters. Report What Drives Action.
In a fragmented ad ecosystem, accurate measurement is everything. Tercept helps publishers unify data across networks, platforms, and formats to deliver powerful, actionable reporting—tailored to how you define success.
What Makes Tercept’s Analytics Stand Out:
- 📏 Cross-Platform Measurement: Bring together data from ad servers, SSPs, MMPs, Prebid wrappers, SDKs, and more—no matter the source.
- 📊 Custom Reporting Logic: Define your own KPIs, pacing logic, and revenue attribution models—beyond what standard dashboards allow.
- ⏱️ Real-Time & Historical Views: Instantly view what’s happening now and how performance is trending over time.
- 🧠 Analyst-Grade Tools (Without the Overhead): Save hours of manual spreadsheet work with dynamic dashboards, automated alerts, and scheduled reports.
Ideal Use Cases:
- Unified revenue reporting across Programmatic, Direct, and Affiliate
- ROI and ROAS tracking for marketing and UA efforts
- Campaign pacing, delivery, and discrepancy analysis
- Performance benchmarking by platform, format, or geo
How Tercept Helps You Win:
- Plug-and-play integrations with dozens of ad tech platforms
- Flexible report builder with drag-and-drop visualizations
- Export-ready reports (Excel, PDF, Looker Studio, etc.)
- Analyst support for custom metrics, derived fields, and filters
From siloed data to strategic insights—Tercept brings clarity, consistency, and confidence to your measurement stack.
