Complete Transparency into Your Demand-Side Performance
Traditional dashboards only scratch the surface. With Tercept’s DSP Log-Level Reporting, you get a deep dive into every single bid, impression, click, and conversion flowing through your demand-side platform — at the most granular level possible.
🧠 Why Log-Level Access from DSPs Matters
Your DSP holds a goldmine of actionable data. But without proper access and visibility, optimization becomes guesswork. With Tercept, we decode the firehose of raw DSP log data into digestible, decision-ready intelligence.
Gain visibility into:
- Bid request → win → impression → click → conversion flows
- Auction-level diagnostics (bid loss reasons, pricing trends, latency breakdowns)
- Budget pacing & bid strategy effectiveness
- Creative-level & geo-level performance
- Supply path transparency (SPT) for smarter buying decisions
🔍 Use Cases That Matter
- Optimize Win Rates: Compare bid price vs. clearing price to fine-tune bidding strategies.
- Budget Efficiency: Understand where your budget is leaking—non-viewable impressions, timeouts, or low-quality inventory.
- Creative & Audience Insights: Identify which creatives are winning bids, where, and why.
- Supply Path Optimization (SPO): Trace which exchanges are delivering the most efficient impressions.
- Latency Audits: Spot delivery delays that impact performance.
⚙️ Tercept Makes It Seamless
- Ingests log-level data from major DSPs like The Trade Desk, DV360, MediaMath, Beeswax, etc.
- Auto-normalizes disparate log structures into a unified schema
- Visualizes insights via powerful dashboards, filters & export-ready tables
- Seamless integration with cost and revenue data for true ROAS measurement
📊 Real-World Impact
One of our gaming clients used Tercept’s DSP log-level analysis to uncover a high-spend creative that was underperforming in LATAM. Post-optimization, they increased their ROAS by 28% in two weeks.
