Tercept’s platform can track, on-board & make available all your user behaviour data, ad-server log-level data & ad-exchange/SSP log-level data enabling unprecedented depth & understanding of your users & how they are being monetized.
We know that ‘out-of-box’ or ‘set-it & leave-it’ offerings seldom help with generating meaningful insights from data. So, we offer what we call as Iterative Analytics. Apart from making all your user-level behavior data & bid-level monetization data available to you on a data lake, Tercept’s data science & engineering teams work closely with your team to define the required reports and make corresponding changes so that we can track the required data & share the reports regularly. Tercept works closely with you to brainstorm hypotheses, identify & make technical changes required to test the hypotheses, setup A/B testing frameworks & analyze the data. The entire process gets repeated in an iterative fashion to help you generate insights, take action & drive impact.