Custom Bid & User Level Analytics

Enabled by deep insights at the intersection of

Tercept’s platform can track, on-board & make available all your user behaviour data, ad-server log-level data & ad-exchange/SSP log-level data enabling unprecedented depth & understanding of your users & how they are being monetized.
We know that ‘out-of-box’ or ‘set-it & leave-it’ offerings seldom help with generating meaningful insights from data. So, we offer what we call as Iterative Analytics. Apart from making all your user-level behavior data & bid-level monetization data available to you on a data lake, Tercept’s data science & engineering teams work closely with your team to define the required reports and make corresponding changes so that we can track the required data & share the reports regularly. Tercept works closely with you to brainstorm hypotheses, identify & make technical changes required to test the hypotheses, setup A/B testing frameworks & analyze the data. The entire process gets repeated in an iterative fashion to help you generate insights, take action & drive impact.

Use Cases


Track Advertiser Bid Frequency Plots to know various price points at which advertisers are bidding on different different parts of your website.


Track the difference between bids placed by Open Bidding partners and AdX on different users & inventories.


Track how much advertisers are paying for loyal vs non-loyal users.


Track how a DSP’s bids decay as your users see more & more ads on your website through the day.


Attribute ad revenue on GAM/AdX by user source (UTM parameters or source of app install).


Track PageRPM for every individual URL on your website.


Track Bid Adjustments to understand how bidders adapt when you change your price floors.

  • Within a few months, Tercept enabled us to more than double eBay’s Revenue from Google Adx through price optimizations.

    Anish Nair, Manager – Programmatic, eBay IndialogoAnish Nair, Manager – Programmatic, eBay India
  • Tercept’s analytics product has helped Quikr improve it’s ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.

    Vineet Sehgal, Chief Marketing Officer, QuikrlogoVineet Sehgal, Chief Marketing Officer, Quikr