At Tercept, we often engage with industry leaders to better understand the evolving dynamics of digital advertising. In a recent conversation with Greg MacDonald, Founder & CEO of Chelsea Strategies, several themes stood out that are particularly relevant for supply platforms navigating today’s ecosystem. From chasing cheap reach to proving impact While advertising’s goal remains […]
Author Archives
Rajat Jain
Who Really Invented Header Bidding? Let’s Settle This Once and for All
Lately, I’ve been seeing a lot of LinkedIn posts debating who invented header bidding. So, as someone who’s been in AdTech for 17 years (yeah, I’ve seen it all—pre-RTB, pre-Google AdX, the Wild West days of ad-exchanges), let me give you my two cents on this heated topic. Back in the day, Right Media Exchange […]
Pioneering Global Media Management for Enhanced Revenue Growth
As we approach a new era of technological advancements and dynamic consumer behaviors, global media management is undergoing a transformative shift. For companies in the media, advertising, and publishing domains, staying ahead of these trends is not just about survival—it’s about thriving in a competitive ecosystem. At Tercept, where automation meets revenue optimization, we explore […]
