Can you optimize your direct campaigns based only on first party data?

Posted on November 9, 2020 by

Data is making a lot of noise nowadays right from implementing GDPR to Apple disabling IDFA by default on it’s devices. Now Google is also planning to block third party cookies on Chrome browsers. This can affect publishers as a lot of Data Management Platform and retargeting ad agencies rely on 3rd party cookies/data to […]

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Posted under Yield Optimisation