Unlock Deep, Granular Insights from Your Ad Server
In the world of programmatic advertising, surface-level metrics just don’t cut it. Tercept’s AdServer Log-Level Reporting gives you raw, unfiltered access to every impression, click, bid, and error – right from your ad server’s logs.
🧠 Why Log-Level Matters
While dashboards give you a summary, log-level data tells the full story. Tercept enables you to drill down into user-level, auction-level, and creative-level details to identify:
- Underperforming placements
- Latency or load-time issues
- Missed bidding opportunities
- Discrepancies between demand partners and delivery
🔍 What You Can Do with It
- Bid vs. Win Analysis: Understand how often you’re winning auctions and at what price points.
- User Journey Mapping: Analyze how individual users interact with your ad placements.
- Anomaly Detection: Instantly flag drops in fill rate, CTR, or revenue due to technical issues or demand-side behavior.
- Performance Audits: Evaluate SSPs, demand partners, creatives, or geos at micro levels.
⚙️ Tercept’s Advantage
- Pre-integrated with leading ad servers (Google Ad Manager, Xandr, Freewheel, etc.)
- Fully customizable pipelines to ingest, clean, enrich, and visualize terabytes of logs
- Auto-tagging of anomalies & filters for faster debugging and root-cause analysis
📈 Real-World Impact
One of our premium publisher clients used Tercept’s log-level data to identify a specific creative that was causing page latency, reducing session depth by 22%. With Tercept, they quickly disabled the creative and restored performance—saving revenue and user experience.
