Unlock Revenue Potential by Understanding Content Performance
Your content is your most valuable asset. But are you making the most of it? Tercept’s Editorial & Page RPM Analytics equips publishers with the tools to measure and maximize the revenue impact of every article, author, category, and landing page.
What We Offer:
1. Article-Level Insights: Gain deep visibility into how each individual piece of content contributes to your revenue. Understand which stories drive the highest RPMs, session depth, and engagement.
2. Author & Section Performance: Compare how different authors, topics, and editorial categories perform from a revenue standpoint. Make data-backed decisions on what to produce more of.
3. Page-Type Benchmarking: Track RPMs by page type (e.g., homepage, article page, gallery, etc.) to understand where optimizations will have the greatest impact.
4. Real-Time Revenue Intelligence: Get live data, not lagged reports. React quickly to trends, update placement strategies, and align editorial priorities with revenue outcomes.
5. Custom Dimensions: Bring in custom metadata such as tags, content length, or publishing frequency to further enrich your reporting and uncover hidden patterns.
Benefits:
- Prioritize content types that drive better monetization
- Inform editorial calendars using real revenue data
- Justify premium inventory with data-backed results
- Align editorial and ad ops for unified success
Make Editorial Decisions with Business Impact
Tercept bridges the gap between editorial performance and revenue outcomes. Whether you’re a news publisher, entertainment platform, or lifestyle site, you can finally understand what content performs not just editorially but financially.
Ready to transform your content strategy with RPM insights? Let’s talk.
