When the Numbers Don’t Match, Tercept Has Your Back

Discrepancies between ad servers and demand platforms are a daily reality — but they don’t have to be a mystery. With Tercept’s Discrepancy Reporting, you gain full visibility into mismatched metrics so you can pinpoint root causes, resolve issues faster, and protect your revenue.

🔍 Zero in on the Gaps

Whether it’s impressions, clicks, revenue, or viewability — Tercept automatically compares data across platforms like GAM, SSPs, DSPs, and third-party trackers to highlight where and why discrepancies are happening.

🧠 Smart Reconciliation

Our algorithms identify common causes — timezone mismatches, data cutoffs, ad blockers, latency issues, and more — helping your team avoid hours of manual diagnosis.

📊 Source-Agnostic Dashboards

Compare side-by-side metrics across all platforms — programmatic, direct, header bidding, and video — in one place. No more juggling spreadsheets or waiting for ops to get back to you.

🚨 Early Warning Alerts

Set thresholds and let Tercept alert you when discrepancies exceed acceptable limits. Get ahead of the problem before it snowballs into a revenue or trust issue.

🤝 Build Trust with Buyers

Transparency builds credibility. Use our automated reports to share discrepancy summaries with your partners and assure them you’re on top of delivery accuracy.

Because in ad operations, confidence starts with clarity.
Let Tercept bring transparency and resolution to your reporting chaos.