Gain full visibility and control over your direct deals with advanced, automated reporting built for modern publishers.
Track, Optimize & Deliver Results
Make your direct campaigns more transparent, accountable, and scalable. Tercept helps publishers eliminate manual reporting, unify fragmented data, and showcase performance with ease.
Why Direct Campaign Reporting Matters
Direct-sold campaigns are a vital revenue stream for premium publishers. Yet, the complexity of fulfilling IOs, managing multiple ad servers and platforms, and compiling reports manually leads to inefficiencies, errors, and wasted time.
The challenges publishers face:
- Reports coming in from multiple tools & platforms
- Custom metrics & KPIs for every buyer
- Daily reporting deadlines with manual data stitching
- Lack of real-time visibility on pacing & delivery
Tercept solves these problems with a fully automated, customizable reporting suite designed for direct campaigns.
How Tercept Helps
Unified Campaign View
Get a single dashboard for all your direct-sold campaigns across ad servers, CRM tools, billing systems and spreadsheets. No more toggling between tabs.
Real-Time Pacing & Delivery
Know which campaigns are under-pacing and which are at risk. Optimize instantly with real-time insights.
Customizable Reporting
Tailor reports to match your advertiser’s KPIs – impressions, viewability, CTR, conversion, etc. Export, schedule and share with a click.
Automated IO Fulfillment
Track delivery vs. booked goals without lifting a finger. Tercept ingests insertion orders and matches them with live performance data.
Alerts & Recommendations
Receive smart alerts when campaigns are under-delivering or trending off-course. Get recommendations to take corrective action.
Why Publishers Love Tercept
- Saves 15-20 hours/week of manual reporting time
- Increases campaign transparency with clients
- Reduces errors in delivery and billing
- Enables better account management & advertiser trust
“Tercept transformed how our ops team handles direct campaigns. It’s like having a 24/7 campaign analyst on your team.” — Director of Ad Ops, Leading Digital Publisher
Popular Integrations:
- Google Ad Manager
- Salesforce
- Hubspot
- Excel / Google Sheets
- Slack & Email for alerts
Ready to Simplify Direct Campaign Reporting? Let us show you how Tercept can help you eliminate chaos and deliver clean, actionable reporting for your direct deals.
