Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities.
Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. They can also automatically send data into visualization dashboards (Tableau, Looker, Google Studio, etc) & predefined Google Spreadsheets for easy reporting & data consumption. With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.
Automated granular programmatic reporting (consolidated & normalized reporting across all your partners).
Third party ad-server discrepancy tracking (1P-3P) reports: for your direct campaigns as well as tag-based indirect inventory partnerships.
Comprehensive monitoring & alerting (across every partner, every dimension, every metric) that can send notifications on Slack, SMS, Email and/or Google Chat.
Accurate Ad-Revenue Attribution tto traffic acquisition campaigns, app-install partnerships, push notifications & other marketing activities. (Revenue tracking for user-cohorts.)
Track Prebid Analytics metrics like Timeouts, Bid Rates, Win Rates, Coverage, Bid Density, Load Times, Consent Rates & Bid/Win CPMs.
Powerful pivot style analytics, charting & visualizations with integrations to BI tools like Tableau, Data Studio, Looker, Power BI, etc
Setup data transformations, map data across data sources & track end-to-end custom metrics
Data normalization, Unification of Dimensions & Metrics for OLAP analysis
100s of Data Connections
with every ad-monetization (ad-servers, ad-exchanges, SSPs, DMPs, ad-networks), analytics & marketing platforms including custom/niche data sources which do not have reporting APIs
Fetch real time data like “Real time active users” by various dimensions in Google Analytics and other sources that provide real-time data
Full Role Based Access Control: Control the list of partners, their dimensions, metrics & specific dimension members to be displayed for every individual logins/roles
We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No separate integrations required).
Boost your optimization team’s productivity & maximise your returns today!