As we enter December 2020, we look at the past month to analyze the positives and negatives. The average CPM drop is still around 25% though better than 35% seen a month ago. But the better news is that the spend has increased by 55% as compared to last year…

Q4 is holding its strength and the positive signs of growth we saw at the start of Q4 is continuing. There is an average CPM drop of around 35% as the Q4 progresses, but the advertisers are spending more as festive season grows nearer…

After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s ‘Historical’ report type, we started to think about the possibility of having more variables. We discovered there is more granular, log level data available from Google Ad Manager called Data Transfer Reports…

Header Bidding is the most important AdTech enhancement in recent years since RTB. This helped publishers to maximize the the bids they would receive for their most important inventory…

Data is making a lot of noise nowadays right from implementing GDPR to Apple disabling IDFA by default on it’s devices. Now Google is also planning to block third party cookies on Chrome browsers…

Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users…

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things…

Before getting into what a CPC campaign is, let us first go through what are the different types of campaigns that publishers can run using their Google Ad Manager…

As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels.…

Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features…

IGoogle recently announced that they would move Google Ad Exchange auctions to first price from their their current method of second price. Further…

Paypal is an online financial service that allows you to receive payments. It allows you to transfer the money to one of your assigned bank accounts…

SlimCut Media creates advertising inventory for publishers by creating new space for video advertising within any article on their website. Allows publishers to engage, better understand, and monetize their digital audience…

PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. PostUp delivers personalized communications that drive engagement and increase revenues…

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising…

Flurry is an analytics platform for analyzing consumer interactions with mobile applications. It offers solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps…

E-Planning is an adserver founded in 1998. They also provide programmatic buying and header bidding solutions…

PushEngage is a push notifications platform for both web and mobile, created to help sales and marketing teams segment and send web push messages automatically…

Zemanta offers unified campaign tracking, impression-level decisioning-making abilities and integrations with first and third party data platforms to help you meet your native advertising objectives…

Voluum is a well-known affiliate marketing tracking tool. But with Voluum, you can track other campaigns as well…

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media…

Revcontent is a native advertising platform, allowing publishers a way to monetize their site and advertisers a way to drive traffic…

Springserve is one of the leading independent video ad serving platforms. It offers a full stack of ad serving, optimization, and automation solutions to make video ad serving smarter…

In one of our previous blogs: Experiment 1: Cost of running Google Multi-size AdUnits – Pricing Rules Become Redundant, we…

We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is…

Part of “Five Experiments to Understand Google Adx Better” In our previous post, we discussed a bit about Google First…

Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a…

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing…

As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same…

One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad…

What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays…

There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand…

Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and…

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing…

Simply put, Ad Request CPM is the revenue earned per thousand ad requests. Before going to details of ad request…

The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM.…

Ideally, you would require 4 things to be able to optimize Google Adx Price Floors optimally: Granular set of pricing…