Tercept’s Direct Campaign Optimization platform is a performance focused data platform that boosts direct ad revenues for digital publishers through AI driven campaign optimization. It can easily double or triple a publisher’s direct campaign goals like CTR, viewability, video completion, view-through conversions, post-click pageviews, etc using proprietary user scoring & prediction algorithms that works on data insights at the intersection of USERs, URLs & BIDs. As we are able to show significant performance jumps on metrics that matter to advertisers, our customers are able to get more renewals, command higher CPMs & larger budgets.