The Tercept Blog

How useful are Data Transfer Reports from Google Ad Manager?

After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s ‘Historical’ report type, we started to think about the possibility of having more variables. We discovered there is more granular, log level data available from Google Ad Manager called Data Transfer Reports…

Is your current viewability the best you can achieve?

Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing that on average, 50% of all impressions are not seen at all by users…

How to create a best-in-class monetization analytics setup?

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things…

Features you cannot do without for Analytical Reporting

Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features…

We’ve added support for Paypal

Paypal is an online financial service that allows you to receive payments. It allows you to transfer the money to one of your assigned bank accounts…

Now you can integrate Slimcut Media with Tercept

SlimCut Media creates advertising inventory for publishers by creating new space for video advertising within any article on their website. Allows publishers to engage, better understand, and monetize their digital audience…

We’ve added support for Post Up

PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. PostUp delivers personalized communications that drive engagement and increase revenues…

Now you can integrate Nativo

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising…

We’ve added support for Flurry Analytics

Flurry is an analytics platform for analyzing consumer interactions with mobile applications. It offers solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps…

Now we support Pushengage

PushEngage is a push notifications platform for both web and mobile, created to help sales and marketing teams segment and send web push messages automatically…

We have added support for Zemanta

Zemanta offers unified campaign tracking, impression-level decisioning-making abilities and integrations with first and third party data platforms to help you meet your native advertising objectives…

We have added support for Voluum

Voluum is a well-known affiliate marketing tracking tool. But with Voluum, you can track other campaigns as well…

Integrating with Amazon affiliate

Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media…

We’ve added support for SpringServe

Springserve is one of the leading independent video ad serving platforms. It offers a full stack of ad serving, optimization, and automation solutions to make video ad serving smarter…

Introducing YouTube Analytics

We’re sharing a key update about Tercept Unified Analytics: We’ve added support for YouTube Analytics. You can now track your…

Is running Anonymous hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing…

RTK.IO: New Data Connection

We’ve added support for RTK.IO: A leader in header bidding technology, RTK provides a platform for managing header bidding, real…